#Trending: Succulents with Branded Packaging
Posted on November 2, 2017 in New Products
Captiv8 Supply: In an article from Refinery29, “Houseplants are surprisingly not on the long list of things millennials seem to have “killed,” at least not according to several recently published trend pieces that feature young people who’ve turned their apartments into Instagrammable #urbanjungles.
That’s right: Instagram plant porn is the latest thing soothing us and shielding us from the cold, cruel world. Accounts like @BoyswithPlants, full of hashtags like #monsteramonday and #plantgang, are the new “hot guys reading.”
There are facts behind this verdant madness, too. The 2016 National Gardening Report found that 5 million out of the 6 million Americans who had taken up gardening that year fell into the 18-to-34-year-old demographic. And 37% of millennials grow herbs and plants indoors, as opposed to 28% of baby boomers.”