Interesting Article Captiv8 found on CNBC.com
Is no place safe from ads?
Just when you thought you’d seen it all, brothers Jordan and Bryan Silverman have turned the male penchant for bathroom reading into a new business.
Their venture, Star Toilet Paper, places ads and coupons on toilet paper rolls.
Of course, the “Ah-ha!” moment happened in the can when Jordan was a philosophy major at the University of Michigan.
“I found myself sitting in the bathroom in the library, bored reading my phone,” Jordan Silverman, 22, tells CNBC.com.
“It’s a place where people have nothing else to do but read,” Jordan says. A typical mobile phone ad is seen between two and five seconds. “While advertisements in the bathroom are seen between one and 10 minutes,” he adds.
Businesses pay the brothers to put ads on the TP—which comes from wholesalers such as Georgia-Pacific. Jordan Silverman believes their business is the only one of its kind in the U.S., and they’ve filed for a patent, he told CNBC.com. “Other people have thought of the idea. We’ve actually done it.”
The brothers’ toilet paper is manufactured with 100 percent recycled, environmentally-friendly materials. And the ads are printed with soybean-based ink—and non-abrasive.
Businesses pay the brothers to put ads on the TP—which comes from wholesalers such as Georgia-Pacific. Jordan Silverman believes their business is the only one of its kind in the U.S., and they’ve filed for a patent, he told CNBC.com. “Other people have thought of the idea. We’ve actually done it.”
