XXLMag: “The upcoming Tupac Shakur biopic, All Eyez On Me, is one of the most anticipated movies of the summer. Ahead of the movie’s release, A$AP Bari of VLONE has teamed up with merch giant, Bravado, to create a limited edition capsule collection, honoring the legacy and life of the late Tupac Shakur.
To celebrate the release of the collection, VLONE in partnership with Bravado gave consumers the ultimate 2Pac experience by opening up a special pop-up shop in New York City. Located in the Lower Eastside area of NYC, the Tupac by VLONE pop-up shop was opened for three days (Fri., April 7 to Sun., April 9). Serving as the only destination where consumers can buy the VLONE 2Pac collection, the pop-up will also count several different art installations inspired by the West Coast MC.
The Tupac by VLONE collection features several different hats, graphic tees, hoodies and a bathrobe. With the items releasing in three primary colors—black, red and orange—each piece of this collection features VLONE’s signature “V” throughout the entire capsule.
Along with VLONE’s pop-up shop, restaurant Sweet Chick also participated in the celebration of Tupac’s biopic by opening up a three-day Powamekka Cafe right next door to VLONE’s shop. Inspired by 2Pac’s restaurant idea, the Powamekka Cafe featured personal photos from Tupac’s archive, some of his most popular poems and his music memorabilia.”
At Captiv8, we produced the custom candles that were used to decorate and set the mood throughout the pop-up shop. They came in a “sandalwood” fragrance made with soy-coconut wax. Each candle was imprinted with “Powamekka Cafe” logos on both sides. We are honored to have worked on such an exciting and exclusive event honoring a true legend!
