Although sharks are still viewed as a man-eating predator, they are undeniably interesting and have always caused a stir during the summer months. The great whites that have recently stayed around the Cape Cod area have proved to be a tourist attraction and a great marketing technique for Chatham Whites. Chatham, Cape Cod has become the center of great white shark activity on the east coast because of the seal population that is also abundant. The sharks were the inspiration of the Chatham Whites apparel company and their merchandise is incredibly popular. The owner, Justin Labdon, stated that their company has grown about 500 percent ever since they began selling shark apparel. They sell everything from t-shirts and totes to baseball caps and dog leashes. If you would like some shark apparel but don’t have the time or guts to go to Cape Cod and see the animals for yourselves, let us know and we can make custom apparel for you at an even cheaper price!
Deadly Predator Or Successful Marketer?
Posted on July 21, 2014 in Blog