Fast Company: Pinterest – Maybe the Greatest Selling Engine Ever Devised.
To create a pinboard is to say to the world, Here are the beautiful things that make me who I am – or who I want to be. “When you open up Pinterest, Silbermann [CEO of Pinterest] says, distilling his vision, ‘you should feel like you’re walking into a building full of stuff that only you are interested in. Everything should feel hand-picked by you.’ In other words, it’s a store in which every single product has been tailored to your needs, ambitions, and desires.
We’ve all been there. We need to buy a present for someone but not sure what. We Google gift ideas, we check out Amazon and after hours of web surfing, we still have zip, nada. In comes Pinterest. ‘What Pinterest has done is solve the problem of discovery on the web.’ This discovery model could perhaps be the one attribute that will set Pinterest apart from other social media sites and mega e-retailers. Instead of being just another site with pretty pictures, Pinterest is predicted to be the ‘alternative form of e-commerce.’ Pinterest is not just another .com in the e-commerce world; if predictions are right, it will single-handedly redefine e-commerce.
Captiv8 Promotions invites you to check out our collection of favorite things at pinterest.com/captiv8promos/where you will find personalized boards by each of our Account Executives. Happy Discovery!