So let’s lay out the facts – Did you know…
According to Fox Sports:
- Super Bowl Sunday is the 2nd largest food consumption day of the year in the U.S… behind Thanksgiving
- 1.23 Billion chicken wings will be eaten on game day
Nielsen Company says:
- 71 million pounds of avocado are used to make guacamole during the game
- There is a 35% increase in pizza deliveries on Super Bowl Sunday
And Huffington Post reports that a whopping 325 million gallons of beer will be consumed (!)
With these outrageous numbers, it is CRUCIAL for a business to stay ahead of the game and go the extra mile in order to beat the competition. Consumers eat-in AND take-out in larger quantities than usual on this day, so here are some tips to stand out among the food and beverage industry, according to Upserve.
Upserve: “1st Down – Make it A Group Event = Host a Super Bowl Party At Your Bar:
Consumers often think hosting a large group at home is their best option. But hosting a hungry (and thirsty) crowd takes a lot of prep (and money). Encourage large groups to come in with Super Bowl bar promotions and menu specials targeted towards large groups. Tote comfort, ease, affordability, and the ability to build custom party platters.
Pro Tip: promote a VIP section that large groups can reserve ahead of time for the best view of the game.
2nd Down -A Super Bowl Menu For Every Fan:
Wings, pizza and beer own the day as far as menus are concerned. So how do you make your menu stand out from the crowd? Add a specialty Super Bowl menu item from each team’s home turf to make guests feel at home and like they’re doing their part to represent their team.
Pro Tip: You probably already have something on tap that screams New England – Sam Adams Winter Lager perhaps – combine it with a chowder or the calamari to make a winning game day combination without having to change a thing in your kitchen.
3rd Down – Bar Marketing 101, Back To Basics :
Getting the word out is key. Social media is a great option for connecting with customers where they already are: when was the last time you posted an upcoming bar promotion on Facebook? Is your YELP profile updated and mention sporting events so you’ll come up in searches? Are you using email marketing to share your Super Bowl promotions with your most loyal customers? Use these channels to get the word out that your bar is the place to be for the big game.
4th And Inches – Capitalize On Every Opportunity:
You made it to the fourth down, but you’re still not sure you can convert those marketing efforts into a touchdown? Take the kick: don’t forget about the take-out crowd. Many bars like yours have built a loyal customer base because your food is fantastic. Get the word out that you’re taking orders: Send an email blast, offer early-order incentives, place in-store collateral around your bar this week, and promote your Super Bowl food specials on social media right up until game time (and beyond – halftime munchies anyone?).
Pro Tip: Create targeted social promotions based on your most loyal customers with Upserve’s Customer Finder feature. We show you who your best customers are, when they visit, what they order and how much they spend, then let you associate a social profile so you can create more targeted social ads to attract more customers just like them.
Touchdown!
You’ve created a winning event and attracted the right customers to your team…time to celebrate right? Well almost, first you’ve got to make their experience a great one so they’ll come back again and again.”
“First you’ve got the make their experience a great one so they’ll come back again and again…” That is exactly where Captiv8 Promotions steps in. We offer a countless amount of promotional products that will make your customers happy and keep them coming back for more.
Keep this in mind: With Super Bowl Sunday being such an important day in the food industry, run a contest or a sweepstakes where your customers can enter to win an exclusive branded product created by Captiv8! CHEERS and we hope you have a great Super Bowl Sunday!
