Promo Marketing: “Starbucks is good at holiday cheer. But, unlike the winter-themed holiday cups the company rolled out in December, this new idea is a bit more springy. Starbucks is teaming up with Lilly Pulitzer to create limited edition S’well water bottles.
The four bottles are decorated with floral patterns that the Lilly Pulitzer brand is known for, according to Teen Vogue. The designs were hand-painted, and specifically created for the Starbucks collection. They’ll be available at 4,000 locations starting tomorrow (February 15, 2017), and will be available online later in the spring.
S’well, a drinkware company that’s grown in popularity recently, made it its mission to cut down on wasted water bottles and provide clean drinking water across the globe. So, this move by Starbucks and Lilly Pulitzer isn’t purely aesthetic.”