Business Insider: “Consumers are increasingly shifting toward more sustainable shopping — buying secondhand or even renting clothing — as they become more conscious about sustainable living and preserving the environment. Because of this, a rebellion against fast fashion is brewing.
“There is an increasing trend amongst influencers and bloggers to stop with the ‘haul’ videos and follow the ‘no-buy’ movement, i.e. stop pandering to the fast fashion cycle and buy second hand or not at all,” Allday said.
Tie-dye fits neatly into this rebellion.
It has “positive connotations of the hippie movement and crucially, pre-fast fashion,” Allday said. “It is a way of recycling/upcycling clothes that can be done by people of all ages.”
It’s somewhat ironic, therefore, that the tie-dye trend has been picked up by fast-fashion retailers. H&M, Zara, Abercrombie, Urban Outfitters are all using the print in their current collections.
Check out our top 5 tie-dye picks below! Each one allows you to add your logo to create the perfect on-trend piece.
Tie-Dye Adult 100% Cotton T-Shirt
Available in 54 color combinations.
Tie-Dye Adult 80/20 Crew Neck Pullover
Available in 7 color combinations.
Tie-Dye Adult 100% Cotton Tank Top
Available in 18 color combinations.
Tie-Dye 30″ x 60″ Beach Towel
Available in 23 color combinations.
Tie-Dye Adult 80/20 Hoodie
Available in 18 color combinations.
