Promotional trends come and go, but this industry is definitely here to stay. There is something alluring and successful about free items stamped with corporate logos, if not, they wouldn’t still be used to keep their name relevant. In a recent article in the L.A. Times, the promotional industry was reassured it’s importance in company’s marketing strategies.
The ever-changing trends of the industry were discussed in the article. Currently, Moscow Mule mugs and any tech-related product, such as flash drives, power banks, and cord cradles, were deemed the most popular of the trends. While items like reusable totes, tees, or umbrellas were viewed as timeless items and seem to have earned their stay in the promotional world. These products will always be useful to companies to keep their name and logo in people’s minds.
We can expect the promotional industry to keep changing as the demand for new and innovative swag grows. People will continue to enjoy the logo’d freebies and the companies will continue to enjoy giving them out! Our team at Captiv8 take pride in staying up-to-date on the latest trends in order offer the best items for your promotions!
