On November 18th, Campari®, the iconic red Italian bittersweet apéritif, had famous Hollywood star, Kate Hudson, star their 2016 calendar. There are multiple themes for the Bittersweet Campaign’s 2016 Campari Calendar: first, the aura is replicating one of a presidential election, using the classic political theme to display the duality of two opposing sides, in this case bitter versus sweet. The duality was shown through the Calendar’s images with a collaboration between Kate Hudson, who embodied and personified the dual sides of Campari: “the captivating bitterness versus a more subtle, intriguing sweetness and fashion photographer, Michelangelo Di Battista”.The Calendar is interactive with the public like any political debate, asking people to take a stand, express an opinion and vote for a side. With Campari’s unique taste defining the concept of duality, the Calendar asks people which aspect of the classic apéritif they identify with more: Bitter versus Sweet.
Captiv8 Promotions designed a bunch of products for the Campari campaign: water-bottles, pens, candy boxes, custom chocolate candies, custom pins, flags, USB sticks, and lapel pins. All the products were inline with the Campari’s signature color of red, along with the campaigns strict mono-use of the deep red. The promotional products were all hits; let us know if you have a big event coming up and we’ll create the ultimate gift bag/promotional item for you!
