In sales, attracting and keeping your most important clients is the most important goal. Captiv8 has a few tips to help you cater to your clients and keep them coming back for more business! We know that communicating with high-end representatives can be intimidating, but if you follow these steps to get to know your client, you’ll be on the road to success.
Our first tip is appropriate communication. If you let your client lead you can observe what their communicating preference is. Maybe they prefer an email as opposed to a phone call. If they don’t reply to your phone call with another call, don’t take it personally, they probably just prefer doing business in writing. Adapting to them is key here! Also, let them know that you care about them and not just the sale by incorporating a little friendly chatter in replacement of the formal tone. But be aware not to lose all professionalism, business-terms are important in securing your image.
Being decisive and direct is our second tip. One of the worst things you can do as a sales person is be unpersuasive and wishy-washy. Clients want you to be able to defend your products and give them straightforward feedback. Make sure you know your products and services inside and out to prepare for any questions that can and will be asked. Be confident and they will trust what you are saying!
Our last recommendation in becoming a strong salesperson is to focus on the long-tail approach. Make sure you do not forget about your client once the sale has completed. Contact them right after and check on their satisfaction with your services. Once again, this is about letting them know that you care about them. This will also help the client remember you for future business. Paying attention to little details throughout the entire sale process will lead you to better customer satisfaction and improve your overall success rate. Not to mention referrals!
