Toronto native and famous rapper Drake caused a major social media frenzy when he was aggressively using a lint roller during a Toronto Raptors game. After the hashtag “NoLint” was being used by the fans at the game, it quickly caught on and was also used by the players of the basketball team. It didn’t take long for the Raptors to think of a great marketing campaign for their team. The result was 1,200 Drake inspired lint rollers given out at the end of a victorious Raptors game in May. The outside packaging displays the Raptor’s team logo and Drake’s OVO record label logo. These were a huge hit and exemplified the teams and the Canadian rappers sense of humor.
Here’s more about the lint rollers.
If you like this idea and want your own personalized lint roller let Captiv8 know!