Just to show how important the promotional product field is, Captiv8 is going to use Donald Trump as an example (shocking, yes). But first, keep in mind that Trump is a multi-billionaire and we are not necessarily condemning the fact that he spent more money than a country has on a quarter period of his campaign. However, in past campaigns there was evidence of increased support and increased widespread public knowledge about certain candidates through promotional products.
12% of Trump’s campaign spending was spent on promotional items alone. Specifically, of the 4.2 million dollars the campaign spent this quarter, $504,192 was spent on products to promote Trump and his campaign.
Bernie Sanders, another candidate, has made his campaign very well known through his creative motto of “Feel The Bern”. Donald Trump’s motto and main logo on the merchandise other than his name is “Make America Great Again”. His line of promotional products has been doing so well that in total, his campaign has received 3.9 million dollars through his merchandise. Through retail quality merchandise, even those who aren’t rooting for Trump are purchasing his merchandise! At his campaign events, the turnout of Trump’s supporters get a bunch of free #TrumpSwag and spread their spirit through social media until it goes globally viral.
Whether you’re running for president or starting a band out of your garage, hype and supporters will make your dreams come true. And those dreams come true through the establishment of a promotional method, and the most successful methods are those through promotional and custom products. Let Captiv8 know if your start up or current company can benefit from promotional merchandise and we’ll get on it!
