The Toronto rapper Drake has really gotten the lint roller in the spotlight recently. He has created a marketing campaign without even realizing it. When he attended a Toronto Raptor’s game earlier this year he was caught intensely lint rolling his pants on camera. Before he knew it “#nolint” was trending thanks to the fans at the game and eventually even players from the team were using the hashtag. This resulted in custom Drake lint rollers being handed out to 1,200 spectators at a following basketball game. But the lint roller trend didn’t stop there. Last night Drake hosted the ESPY Awards and what was given to VIP guests as a welcoming gift? Custom Drake/ESPY lint rollers! The rollers have the ESPYS logo, Drakes OVO logo, and the new “No Lint” logo. It seems as though lit rollers might be staying in the marketing world!
