Reach & Recall—How Promotional Products Compare
Posted on August 21, 2012 in Blog
PPAI’s latest research video reveals that promotional products are the hands-down winner when it comes message recall—generating a 15-50% higher consumer recall rate than TV, print and online advertising! For more facts and figures, visit http://www.ppai.org/research
Promotional Products And Other Media: How The Media Compare On Reach, Recall And Reaction, a study conducted by PPAI Research and fielded through Market Tools, Inc. Copyright 2009. All rights reserved.
